Which market segmentation involves personal characteristics such as age, gender, income level, education, and ethnicity?

Which market segmentation involves personal characteristics such as age, gender, income level, education, and ethnicity?

• A. Geographic market segmentation
• B. Behavioral market segmentation
• C. Demographic market segmentation
• D. Psychographic market segmentation

Answer: (C)

This question tests how markets are divided using personal characteristics that describe who people are. The traits listed—age, gender, income level, education, and ethnicity—are classic demographic factors. They reflect observable, measurable attributes that often influence what products people buy, how much they’re willing to spend, and where they might see advertising. Demographic segmentation uses these kinds of variables to group customers, helping marketers tailor offerings and messages to specific age groups, income brackets, education levels, and cultural backgrounds. In contrast, geographic segmentation clusters by location (where people live), behavioral segmentation looks at actions like usage and loyalty, and psychographic segmentation digs into lifestyles, values, and attitudes. Since the traits described are demographic, this approach is the best fit.

This question tests how markets are divided using personal characteristics that describe who people are. The traits listed—age, gender, income level, education, and ethnicity—are classic demographic factors. They reflect observable, measurable attributes that often influence what products people buy, how much they’re willing to spend, and where they might see advertising.

Demographic segmentation uses these kinds of variables to group customers, helping marketers tailor offerings and messages to specific age groups, income brackets, education levels, and cultural backgrounds. In contrast, geographic segmentation clusters by location (where people live), behavioral segmentation looks at actions like usage and loyalty, and psychographic segmentation digs into lifestyles, values, and attitudes. Since the traits described are demographic, this approach is the best fit.